Famous advertising agency Saatchi & Saatchi has produced a masterclass in enviro-nonsense down under in sunny, drought-ridden Australia. The designer media glasses brigade (no stereotypes here, thank you!) has come up with a brilliant scheme to promote the fact that Australia has bought some carbon offsets.

They have made a car out of grass. Then parked it outside the company’s head office, and in other smart locations. Saatchi seems confident the idea will be hugely successful somehow, proudly boasting on its website:

“From June 2008, the print ads will feature in a range of national and metro publications as well as environmental features and supplements.” Good news for Saatchi, but does a grass car promoting carbon offsets really help anyone that much, apart from Saatchi’s bank balance? Greenwasher doubts it.

Source: Ethical Corporation

This entry was posted on Wednesday, July 23rd, 2008 at 3:54 pm and is filed under Industry News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.