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« Demand doubles for Fairtrade cotton
The revolution is on… »

Comic Relief T-Shirts

     Red Nose T-shirts are Fairtrade?

Does anyone know where the Comic Relief t-shirts came from, starting with the cotton farmer, to the spinner, to the cutter and ending up with the end retailer TK Max? It would be great if the ‘Red Nose Day charity’ would make the supply chain public knowledge. Surely this would make a great story?

I also notice the charity have not chosen to use organic cotton as well! Ironic that they are helping with the infrastructure of clean drinking water and the irrigation of water to provide healthier crops and therefore improving the natural and human environment but are unwilling to go that extra yard and go for a truely ethical and environmental t-shirt.

Oh well, one step at a time I suppose. I’m sure they had the t-shirts seafreighted in, as opposed to airfreighted!? Every little helps.

This entry was posted on Wednesday, February 28th, 2007 at 9:55 am and is filed under Industry News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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