Consumers are moving away from budget clothing stores and choosing ethically produced garments instead
New research is proving that there has been a massive rise in the number of people boycotting budget clothes shops due to concerns of exploitation of foreign workers in sweatshops.
Findings by the Co-operative Bank’s Ethical Consumerism Report 2007 published that £175m worth of business was lost due to shoppers boycotting the likes of Primark last year. The ‘value’ clothing market is estimated to turnover £8bn a year, however 2006 saw a 20% increase in clothing boycotts as a number of consumers are associating low cost clothing as an indicator of poor labour conditions.
In its report the Co-op said that ethical consumption as a whole rose by 9 per cent to £32.3bn. One of the fastest-rising sectors was fair-trade food and drink, which spiked 46per cent to £285m as awareness of the Fairtrade mark grows.
