It was reported yesterday in the Evening Standard that demand for Fairtrade cotton has doubled in the past six months, there is more demand now for Fairtrade cotton products than that of bananas, chocolate or coffee

The Fairtrade Foundation is responding to the increased demand from the high street by looking at certifying more farmers. Presently there are 100 producers who have been awarded the Fairtrade mark, an increase of a third on last year. High street retailers such as Next, Debenhams, Marks and Spencers and now Sainsbury’s have all launched Fairtrade brands.

We welcome this news as it gives a clear indication that the Fairtrade brand is not a passing trend and that consumers are at last demanding a fairer deal for the historically abused producers of the world. We all have a duty to support these market leaders and use our spending power to influence their purchasing decisions. Fairtrade clothing is available on the high street, so now there really isn’t any excuse!

This entry was posted on Tuesday, February 27th, 2007 at 12:00 pm and is filed under Industry News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.