Easter egg makers fail to cut packaging
There has been almost no change in the amount of packaging on Easter eggs despite manufacturers’ pledges to reduce the amount of card, plastic and foil they use, a survey has revealed. Some of the eggs on offer are so over-packaged that the chocolate makes up less than 10 per cent of the volume of their wrapping, with names such as Nestlé, Cadbury and Green & Black’s among the chief offenders.
The eight days around Easter are estimated to bring in £8bn to retailers, nearly £280m of which will be spent on chocolate eggs. Easter eggs generate about 3,000 tons of waste each year. Failure to act on excess packaging contrasts with the rhetoric of chocolate brands, many of whom are stressing their green credentials.
Source: The Independent

October 20th, 2009 at 6:31 am
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