High Street Eco Branding

Branding specialists Nilorn, have published a statement about how eco-awareness is growing into garment branding and the fashion retail market is becoming more and more aware with branding.  This increasingly reflects the trend for clothes with a more organic and eco look.  The result is an increasing number of garment ‘adornments’ (labels, tags, zippers etc ) that suggest a little eco-chic. For example a green couture using more natural labels and brand accessories gives the impression of eco-friendly and natural clothing. Look out for rope-ties and ribbons that attach tags to the clothing labels, as well as lots of natural colours; creams, browns and beiges that all add to that eco-trendy vibe.

Eco-appeal is where its at and nearly every major brand is adjusting the tone of what it does to reflect that! 

This entry was posted on Friday, June 27th, 2008 at 11:46 am and is filed under Industry News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.