SearchHow can we tell which companies are really green?
Green claims are everywhere, but surely there must be some simple way of measuring exactly what impact a company is having on the climate?Inviting a third party like the Soil Association to endorse your product is a powerful indicator to customers of your integrity.The big labels are hard to reach and that’s exactly why they are trusted.Here is a list of 10 signs of Greenwash1. Fluffy language - words or terms with no clear meaning, eg ‘eco-friendly’2. Green products v dirty company - such as efficient light bulbs made in a factory which pollutes rivers3. Suggestive pictures - green images that indicate a (un-justified) green impact eg flowers blooming from exhaust pipes.4. Irrelevant claims - emphasising one tiny green attribute when everything else is un-green5. Best in class - declaring you are slightly greener than the rest, even if the rest are pretty terrible.6. Just not credible - ‘eco friendly’ cigarettes anyone?7. Gobbledygook - jargon and information that only a scientist could check or understand8. Imaginary friends - a ‘label’ that looks like a third party endorsement… except its made up9. No proof - it could be right, but where’s the evidence.10. Out - right lying - totally fabricated claim or data.
