‘Pants exposed: Know what’s in your knickers’ is a short film highlighting the main problems within the textiles and fashion industry. Made by sisters Jenny and Verity White, they write: ‘Morethanprettyknickers has one aim: to change the textiles industry for the better! We want to see standards raised at every level of production from growing to sewing, from cotton to bottom! We want to see fashion become a sustainable business driven by the demands of well informed shoppers who give a damn about where there stuff comes from. We have made a film with the intention of raising awareness: we believe that knowledge is power and that given the option consumers can and will change the face of the fashion. The humble pair of pants is our flagship garment, by finding out what it takes to make them we discover some uncomfortable facts about what goes in to our underwear…’ 

To see the film visit: http://www.morethanprettyknickers.com/ 

Source: The Soil Association  

This entry was posted on Tuesday, January 13th, 2009 at 12:04 pm and is filed under Industry News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.