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M&S and Oxfam launch clothes recycling drive

M&S and Oxfam aim to launch the biggest clothes recycling campaign in the UK.  People who drop their M&S clothes into Oxfam shops nationwide will receive a £5 for each item they donate to the charity.  This voucher can in turn be used in any M&S store when spending over £35.

The scheme benefits everyone — Oxfam gets more donations and more income from selling those donations, customers get money off new clothes and an incentive to clean out their wardrobe, and M&S can encourage customers to trade in their old clothes for new and fulfill part of its Plan A scheme to go green.

The project starts on the 28th January.

This entry was posted on Wednesday, January 16th, 2008 at 2:42 pm and is filed under Industry News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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