Oxfam are restyling their stores as fashion boutiques with the first store opened in Westbourne Grove, on World Fair Trade Day (10.05.08).  The UK charity is redesigning the look and feel of their stores in a bid to move away from their bric-a-brac image and inject a new lease of style into sustainable recycled clothing.

The charity is collaborating with young designers from London School of Fashion and will stock ethical labels such as People Tree and Amana alongside donated clothing that has been re-branded ‘Loved for Longer’.  Oxfam hopes to open 25 of these stores within the next two years with the main emphasis on promoting sustainable fashion, rather than opting for cheap throw – away fashion. 

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