SearchRetailers are failing to convince consumers of their sustainable practices
Research carried out by BT and performed by Datamonitor and YouGov found that 56% of businesses think they are taking significant steps to improve their impact on the environment and communities.
Interestingly though, only 3% of consumers think that retailers are open and honest about their socially and environmentally responsible actions. Its not just shoppers who feel this way, employees are sceptical of their own employers’ green credentials with nearly a third of employees don’t feel they work for organisations that are responsible and tend to think they only take action when forced to by suppliers or customers.
