The Carbon Trust openly talks about the perception that green initiatives from businesses are more focused on smoke and mirrors than emission cuts.  This is why the trust has come up with the ‘Carbon Reduction Award Scheme.  In order for companies to get recognition, they need to measure and reduce their carbon footprint year on year.  Only cuts made directly will count, rooting out companies relying heavily on offsetting to cut their emissions.

This scheme should go some way in helping towards restoring consumers’ trust in business’ green claims.

www.carbontruststandard.com

This entry was posted on Monday, July 14th, 2008 at 4:23 pm and is filed under Industry News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.