The rush to bag one of these was insatiable with people queuing up outside Sainsbury’s in the early hours of the morning across the UK to make sure they got their designer item. However a town in Devon, Modbury has also taken on the plastic bag issue and has become the first plastic free town in Europe. 43 traders havd declared their independence and pledged to no longer sell, give away or otherwise provide plastic bags for a minimum of six months. The town have made a promise to use fully biodegradable, organic, fairtrade, unbleached, recycled carrier bags. To ensure the message is really being pushed out, the retailers have also commissioned 2,000 official Modbury bags, which some are debating they could too become collectors’ – so watch out Anya!

This entry was posted on Wednesday, May 2nd, 2007 at 3:26 am and is filed under Industry News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.