US retailer JCPenney has introduced a new ‘Simply Green’ label for clothing and home accessories.  The large retailer has over 1000 department stores in the US and with this scheme it will highlight merchandise that is made with a lower impact on the environment than traditionally manufactured products.

JCPenney commented “that in order for a product to qualify for this new label, goods must fall into one of three categories: Organic, Renewable or Recycled.  Simply Green products designated as organic must be made from at least 70% organic raw materials, while clothing marked ‘renewable’ must be from at least 25% ‘renewable’ materials such as bamboo, Sorona, Ingeo, soy, capiz shells or wood that comes from certified, well-managed forests. Recycled – Simply Green’ products must contain at least 25% recycled materials, such as recycled cotton, recycled glass (home products), and recycled polyester made from soda bottles.

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